How to Create a Hyperlink in HTML
Making Links or Hyperlinks:
You’re probably trying to figure out how to add a simple text link from a page on your website to another page on the web. This article will explain how to do this, as well as share some valuable information about the role of links in SEO. ranking ranking ranking ranking ranking ranking ranking ranking ranking ranking ranking
Text links are commonly used on websites. Their primary purpose is to easily share a resource found on another page on the web, but this is not their only reason for being. Linking to another page on the web can impact the search rank of both your web page and the page you are linking to.
How to Create a Hyperlink in HTML
To create a link you need to know the URL (Uniform Resource Locator) address of the page you want to link to. For example, let us say we want to make a link to Sagapixel’s website.
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First, we’ll need the URL of the webpage, including the protocol. In other words, the URL should look like “https://sagapixel.com” and not simply “sagapixel.com.” We can use a search engine such as Yahoo or Google to search for the site’s URL address. Once we have the address, we need the correct HTML statement. For example:
The Impact on Your Search Rank When Linking to a Resource
Google uses hyperlinks to determine the relevance of both your content and the content of other websites. For example, if you have a blog post that talks about mortgage foreclosure in Pennsylvania, including a link to a resource on pa.gov that talks about the process will indicate to Google that this post is citing an authoritative resource. This link is a signal that your content is more likely to be well researched, making it more trustworthy.
Conversely, linking to a “bad neighborhood can have the opposite impact.
An article on mortgage foreclosure that links to a spammy payday loan website is likely to send signals that your resource does not aim to inform, rather aiming to direct visitors to an unsafe place on the web. This can have a detrimental impact on your search rank.
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The Impact on the Page You Link to
Linking to another page on the web passes PageRank. This is Google proprietary method for determining the authoritativeness of a web page. In other words, a page that earns a lot of links from other websites is considered to be more “authoritative” and a better resource for Google users than a page that doesn’t earn links.
Additionally, the text used to create the link, known as anchor text, sends signals about the relevance of a page. In the example of the mortgage foreclosure link, if the web page is linked to with the anchor text “ways to prevent foreclosure,” Google will determine that this page is about that topic. This will increase the likelihood of this page ranking highly for that query.
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The context of the link matters as well.
Linking to the foreclosure page with the anchor text “ways to prevent foreclosure” in an article about auto repair will not have the same impact as the same exact link in an article about home ownership.
Well, I hope you enjoyed this little link tutorial. Have fun creating links.